It's Not What You Say, It's How You Say It
My Dad said this to me as a kid – a lot. Funny thing is, he was right (did I just say that out loud?) His advice relates to both sassy kids and copywriting.
Often it is not the message itself, it is how the message is delivered. People want to know "what's in this for me?" By decluttering your marketing and positioning your organization as a solution to their challenges you will increase conversion and build loyalty.
Luckily I listened to my Dad, and I want to put that advice to work for you! Let's get started!
Services
Event Communications
Whether in-person or digital, event organizers must present a crisp and compelling message on why attendees should register. Take advantage of my 13 years of event management experience, across a wide range of industries, to increase attendance and fill your exhibit hall.
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Websites
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Attendee Prospectus
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Exhibitor Prospectus
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Permission to Attend Letters
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Registration Text
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Directional Signage
Overlooking the effectiveness of print media in today’s digital world can be costly. Print pieces may be easier to mentally process, but to be memorable an audience must connect with your message. Using my experience as a direct mail project manager, I guide you in producing creative and skillfully written print pieces to win new customers and build loyalty with existing customers.
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Direct Mail
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Newsletters
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Brochures
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Newspaper Ads
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Magazine Ads
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Fundraising & Sales Letters
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Press Releases
Digital
Adapting messages to electronic media is critical as more people live life in front of screens. Digital messaging is cost effective, offers a bigger stage, and can inspire instant calls to action. Having previously worked with small and large technology companies I have a solid understanding of this medium and its importance to building your business.
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Websites
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Landing Pages
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Emails
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Social Media Ads
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Info Graphs
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E-Newsletters
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Product Descriptions